IKEA OUT OF HOME

Ikea—known mainly for interior furniture and decor—was opening a new location in San Diego. And since San Diego is known for their beautiful weather and outdoorsy citizens, we figured why not bring the outdoors inside? So that was the concept that lead to these executions.

These first horizontal billboards were shot practically in an actual studio, and not composited. Needless to say, it was a bit of a nerve-wracking photoshoot.